Marketing strategy for Men vs. Women

Marketing strategy for Men vs. Women

It is very well seen that strategies to attract man and woman are quite different in this ad world. This is done because both these gender do react differently to same marketing strategy. To know how these two are different in terms of marketing prospective, here are few of the points:

Shopping style:

Men prefer shopping in store which has concrete elements like parking facility, sufficient store inventory. Stores aiming to attract men focus on keeping the shelves stocked with product men would like to purchase. On the other women prefer seeking information from the salesperson. So, stores aiming to attract women take care that they have courteous and knowledgeable sales force.

Decision taking pattern:

Men while taking a decision to purchase a product first prioritize the features of the product which they need and then eliminate the low priority features. Then they evaluate the product on the basis of top priority features and take final call of buying the product. Unlike men, women evaluate the product on the basis of all its features. While men discard the competition before everything is considered, women on the other hand take a decision after the overall picture is seen.

Communication information:

For men the product needs to have detailed ad. For instance if one places the important features of the product in the beginning and then mentions the background detail of the product, this type of ad is well suited for male gender. But in case of women one need to first set the background and then highlight the important features of the product. This reaction is not at all strange because it is rightly believe that women connect to things emotionally. Again this is a general perception of both the genders, there are exceptions.

Ex: A car ad targeting men would focus more on its mileage, speed, swiftness and then focus on emotional aspect, whereas for women the ad will start with mother lifting her child and making him sit properly in the car and features of the car.

Product identification:

Men are very much conscious while purchasing any product. They are conscious of the fact whether the product has feminine identification. They give more importance to feminine inclination of the product rather than its utility. For that matter men cosmetic product have different packaging as compares to women. The packaging is more like the packaging of cigarette or liquor. While women have no such constraints, they are left with more choices.